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Unit 1 Assignment SWOT Analysis

Unit 1 Assignment SWOT Analysis

Q A SWOT Analysis is used to evaluate the strengths, weaknesses, opportunities, and threats for a business. This analysis can be used to help in the creation of strategic plans for the future. You will perform a SWOT Analysis for a real-world organization and complete your assignment as a PowerPoint presentation.  Refer to the attached document for assignment details and grading rubric. Due Date: 11:59 pm EST Sunday of Unit 1 Points: 100 Overview: A SWOT Analysis is used to evaluate the strengths, weaknesses, opportunities and threats for a business. This analysis can be used to help in the creation of strategic plans for the future. You will perform a SWOT Analysis for a real-world organization and complete your assignment as a PowerPoint presentation. Instructions: Choose a real-world organization. Perform a SWOT Analysis on the organization, creating a PowerPoint with your results. Follow this format: • Slide 1: Title slide with your name and the organization’s name. • Slide 2: Mission of the company. • Slide 3: Explain 4 to 6 strengths of the company (add more slides if needed). • Slide 4: Explain 4 to 6 weaknesses of the company (add more slides if needed). • Slide 5: Explain 4 to 6 opportunities of the company (add more slides if needed). • Slide 6: Explain 4 to 6 threats for the company (add more slides if needed). • Slide 7: Your conclusion. Provide your opinion on the strategic position of the organization based on the findings of your SWOT. • Slide 8: Reference page. Requirements: • Create a PowerPoint presentation, at least 8 slides. • Include at least 2 valid, credible resources. • Use APA formatting for citations, include in-text citations on slides. Be sure to read the criteria below by which your work will be evaluated before you write and again after you write. BUS411 – Business Policy Seminar SWOT Analysis Evaluation Rubric for SWOT Analysis Assignment CRITERIA Deficient Needs Improvement Proficient Exemplary 0-11 points 12-15 points 16-17 points 18-20 points Content Elements of the assignment are not addressed, poorly constructed, lacking critical thought, or difficult to evaluate. Slides somewhat address the elements of the assignment in though not in a clear manner, lacking some critical thinking and research. Slides generally address all elements of the assignment in a clear manner, showing evidence of critical thinking and research. Slides clearly address all elements of the assignment in a thorough and detailed manner. Critical thinking and research are apparent. Overall Organization Content is difficult to follow due to lack of logical structure or flow. Information flow is somewhat logical, may be difficult to follow and lack fluency. Information flow is generally logical and easy to follow but may lack fluency. Information is presented in a logical and interesting sequence that is easy to follow. Topics flow smoothly from one to another with appropriate transitions. Professionali sm Slides are unclear, overloaded, or lack a consistent design style. Slides and supporting notes are presented in a somewhat consistent manner but lack an effective design style, and inconsistencies are present. Slides and supporting notes are presented in a generally consistent and effective design style, though there are some inconsistencies present. Slides and supporting notes are presented in a consistently professional and effective manner. Template design, fonts, and colors enhance the presentation. Preparation and Development Slides demonstrate frequent errors of layout or Slides somewhat demonstrate a general Slides demonstrate general attention to Slides demonstrate consistent attention to lack of attention to detail in preparation. attention to detail in layout and titling. Important detail(s) may be missing. detail in layout and titling. detail in preparation. Information is presented in a relevant and original manner. 0-5 points 6-7 points 8 points 9-10 points Clear and Professional Writing and APA Format Writing is frequently difficult to understand because of several errors in grammar, punctuation, and spelling. Word choice is sometimes inappropriate for an academic setting. Sentence structure is unclear. Writing is somewhat difficult to understand with errors in punctuation, spelling, and grammar. Appropriate word choice is somewhat used for an academic setting. Sentence structure is somewhat clear. Writing is easy to understand despite minor errors in punctuation, spelling, and grammar. Appropriate word choice is used for an academic setting. Sentence structure is mostly clear. Writing is free of almost all punctuation, spelling, and grammar errors. Appropriate word choice is used for an academic setting. Sentence structure is clear. References No academic references present, or reference formatting has significant errors. One academic reference present but errors in formatting. Two academic references present but may have a few errors in formatting. Two or more academic references are present and formatted properly.

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Slide 1: Title Slide Slide 2: The mission of Hamleys is to ensure that no child coming to any store of Hamleys becomes disappointed (Brummer, 2020). Therefore, the major area of concentration of Hamleys has been always to make provision for every child customer to obtain the best quality of toys, the best designs of toys, as well as the best diversification of toys possible (Brummer, 2020). In this way, the major aim of Hamleys is to ensure that it can gain as many brand-loyal child customers as possible. Slide 3: Customer-experience is something which is the major area of concentration of Hamleys to ensure that customers feel worthy of spending time and money in the organization (van Onzen, 2021). There are several countries in which the organization operates successfully like UK, India. etc. (van Onzen, 2021). There is presence of great diversity in the products of the organization (van Onzen, 2021). The retail chains of this organization are among the largest ones in the global world (van Onzen, 2021). Slide 4: The major weakness of Hamleys is the extreme level of high-pricing for all its toy products (van Onzen, 2021). This makes the upper and lower middle classes of customers not show interest to buy from or even visit the retail stores of Hamleys because of lack of affordability. Upscale markets can be mostly filled with upper class customers for which limitations arise for obtaining customers of different classes for Hamleys (van Onzen, 2021).